InsideHook is a luxury lifestyle recommendation platform. Through both their website and their locally-focused email lists, they provide recommendations to the “affluent, on-the-go gent” specific to major metropolitan cities across the US.
InsideHook approached Alpha Particle to help with a redesign and replatforming of their existing site from a deprecated PHP framework onto WordPress and the WordPress.com VIP hosting platform.
They were looking to leverage our experience with WordPress VIP-specific workflows and our deep experience with WordPress to support their existing internal development team. Since the existing team didn’t have experience with WordPress, Alpha Particle was retained to reduce the risk inherent in any replatforming project.